The very first step to starting your own business is of course a good business idea.
You first have to think about a good business idea for quite a long time. It is much more than just a spontaneous idea that comes to mind in the shower or over a beer with friends. Often, the initial euphoria clouds the vision. A good business idea not only includes a solution to a problem but also thoughts on how to make money with it.
Your business idea is the core of your business concept. Develop it step by step into a business model and later describe in your business plan how you will implement it. (To see how to layout your business plan, check it out here)
Over time, this idea may change and evolve. Sometimes sticking to the original idea could be a blockade.
A good business idea…
The following questions will help you find a suitable business idea:
If you have answered these questions and are always on the lookout for unsolved or poorly solved problems, you will soon get closer to your business idea. Do it like brainstorming: write down everything that comes to mind, even if it is far-fetched. Then evaluate and sort it out later!
As you can see (and already know), businesses can be started in a wide variety of industries: For example, you can open a restaurant, start an online business, start your own business doing a particular craft, etc.
You don’t have to invent the wheel to become successful. The most important thing about your business is you, your passion for it, and the people you build it with.
Your idea also forms the basis for your business plan and thus for a functioning company. Always focus on the principle that your product or service offers a benefit to potential customers. In doing so, as already mentioned, your idea does not always have to be completely new. Further developing ideas or transferring them to a new market can also be a good concept. Often it is also about simply doing it better than others have done so far. Ask yourself the following questions beforehand:
Let’s put your idea on paper. For this, you deal with only 3 aspects:
1. To find out, ask yourself the following key questions:
2. Here are some more guiding questions to get a clearer definition of your idea:
3. And if you already want to get a bigger overview of your idea, be sure to go through this checklist as well:
4. Also do go out and ask other people for their opinions and test whether your idea would be accepted or not. This could help you a lot.
Here you can record and sort all your results!
We know that are a lot of questions, but try to go through as many questions as possible and be as specific as possible when answering these questions. Trust us here, it is better to get a clear picture at the beginning so that you are not surprised later.
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All information is without guarantee.