Porter’s 5 Forces

Porters 5 forces

Porter’s 5 Forces What is it about? After coming up with a business idea, filling out the business model canvas and developing the company’s mission, there is still a missing piece which needs to be adressed to sustain long-term business success: you must reflect upon and strategically respond to your competition. Naturally, one thinks of […]

Business Model Canvas

Business Canvas

Business Model Canvas The Business Model Canvas (BMC) was developed in 2008 by Alexander Osterwalder and his Co-Author Yves Pigneur in their book Business Model Generation. Soon it started to gain more and more popularity due to its ability to summarize the most complex ideas and make them easily accessible. Thus, it is nowhere near […]